We all like to think we're self-aware, however, that's a lie our brains tell us.

Look at this image. It's color, right?


Look at this zoomed in part. The stripes are color, the image itself is black and white.

So what's happening?

Your brain fills in the gaps.

And that's what happens every second we're awake. Our brains try to make sense of the world around us, yet it's an impossible job to translate and interpret it all.

The research suggests we're exposed to 11,000,000 bits of information a second, and can interpret around 120 a second.

To give that context, a normal conversation is around 60 bits a second, or half your bandwidth.

So what does your brain do about this?

It sets up automatic routines. Do something enough times and your brain learns how to do it. Then, as soon as it can, it files it away into your subconscious.

That's why you can drink a drink without thinking about it.

Or drive across town and have no memory about journey.

If you think about it, it's a phenomenal skill. Your brain processes information and sets it into an automatic program to keep your tiny bandwidth as free as possible.

It's exceptional... until it doesn't serve you.

When something is automatic, you have no awareness about it. To your brain, that's success. To you, it's a blindspot. 

At it's worse, it may be a significant challenge. 

When you communicate with your team, you're clear with what you need, right?

So why do you sometimes want to shout, "Why can't they just do what I need them to do?!"

There's a blindspot that you're not aware of. (Yet.)